Understanding Your Audience – Rupert Munton

Published on 2011-12-19

DO NOT TREAT OTHERS as you wish to be treated. Judging people by one’s own personal standards, what’s motivating for themselves isn’t necessarily what is relevant to others. Therefore, we should treat others as they wish to be treated.
So says Rupert Munton, Head of Professional Services at ClarkMorgan Ltd. He highlights how focusing on one’s own interests and motivators, when working with others can lead to a disconnect.