In Event Management in China, Plan for the Worst – Mike Golden

Published on 2012-02-14

RUNNING MARKETING EVENTS in a country of 1.3 billion offers the unique challenge of crowd control. Strangely, the foresight to manage this potentially dangerous factor is often overlooked.
In this video, Mike Golden, Managing Director of Adsmith China, explains how planning for the worst, and praying for the best should be the modus operandi when running marketing and PR events in the largest market in China.
Adsmith China is a marketing communications agency based in Shanghai, China, covering all major cities and regions throughout China with a focus on media relations, events, marketing and e-PR for consumer and B2B markets.