For Real Growth, Look to the 2nd and 3rd Tiers – Eirik Pettersen

Published on 2012-02-28

COMPANIES THAT ARE JUST ENTERING the Chinese market might want to consider 2nd and 3rd tier cities in their expansion plans earlier than initially planned. Don’t wait for the IKEA and Ferrari stores to open first, says Eirik Pettersen.
Eirik Pettersen is the Managing Director of Biohit China. In China, has grown from a startup operation with three staff, to more than 80 people with seven local sales and service offices. Biohit manufactures and markets liquid handling and diagnostics products, as well as diagnostics analysis systems for use in research institutions, healthcare, and industrial laboratories. The company sells its products through a network of distributors primarily in Europe, Asia, and America.
Biohit was founded in 1988 and is headquartered in Helsinki.