How We Define Value is Influenced by Others – Pia Polsa

Published on 2013-05-13

WHILE WE BELIEVE we make rational decisions how we value things and people around us are greatly influenced by the opinions of others. Dr Pia Polsa, Dean of Hult International Business School, Shanghai Campus, highlights this theory with a story of one of the lowest casts in India, and how their value was raised due to small international success.
Dr. Pia Polsa earned her Ph.D. at Hanken School of Economics in Helsinki, Finland. She has taught at several universities in the areas of international marketing, doing business in China, qualitative and cross-cultural research methods. Her research includes grocery retailing and consumer behaviour in China and sustainable poverty alleviating business models in India. She has published in journals such as Journal of Business Research, Journal of Macromarketing, Journal of Services Marketing, Supply Chain Management, International Marketing Review, Journal of Academy of Marketing Science Review, Journal of Marketing Channels, and Journal of Personal Selling and Sales Management.