The Measurement of ROI starts with 'Why' – Jamie Dixon

Published on 2013-08-08

FOR SOME COMPANIES, the fad to measure return on investment (ROI) of training has superseded the purpose of the measurement in the first place. Some training and HR departments are so preoccupied with the holy grail of measuring ROI that they have not stopped to think about what it is they should be measuring. In this ClarkMorgan Insights interview, Jamie Dixon of ClarkMorgan Ltd, highlights why the first step to measuring ROI starts with a question – “Why?”