It's Easy to Become 'China Ready' – Robbie Burns

Published on 2014-01-21

FOR MANY BUSINESSES, BIG AND SMALL, the prospect of becoming ‘China Ready’ can be daunting. But it’s not as difficult as it sounds. So says Robbie Burns, International Sales Director at ChinaSEO. In this ClarkMorgan Insights video Robbie highlights the case of a Melbourne, Australia based SME within the tourism industry that has embraced the China market without any Chinese language ability or Chinese staff. Social media, search engine optimisation (SEO) and some creativity have allowed this mid-sized business to double their Chinese business.
ChinaSEO was one of China’s first search engine optimisation services and pay per click (PPC) management agencies. The company was founded in 1997 and now has offices in both China and Australia. Clients include LG, Samsung, CTrip and