THERE ARE OVER 513,000,000 INTERNET USERS IN CHINA. Nevertheless, there is still a huge shortage in experienced, marketing savvy junior and middle managers to fill the increasing employment gap in digital marketing. For those companies engaged in this booming market, Pete Wong, has some advice – you have to micro-manage your team!
Pete Wong has worked in internet field for over 10 years in China, having previously worked for Dell, Mindshare and investment firms in Shanghai. As the Head of Digital for ZenithOptimedia Pete is responsible for directly managing the digital strategy for the entire L’Oreal Group portfolio brands of L’Oreal Paris, Lancome, Maybelline, Vichy, Biotherm, Garnier, and Khiels.