External Marketing Can Save More Than Your Business – Pia Polsa

Published on 2014-07-16


ONE MAN’S TRASH CAN BE ANOTHER MAN’S TREASURE. For one Indian man, his traditional rugs no longer had a market in his home country, while in Finland they were winning design awards. Dr Pia Polsa, former Dean of Hult International Business School Shanghai campus, describes this modern day ‘rags to riches’ story that has more than a financial benefit. An entire culture was saved.
Dr. Pia Polsa earned her Ph.D. at Hanken School of Economics in Helsinki, Finland. She has taught at several universities in the areas of international marketing, doing business in China, qualitative and cross-cultural research methods. Her research includes grocery retailing and consumer behaviour in China and sustainable poverty alleviating business models in India. She has published in journals such as Journal of Business Research, Journal of Macromarketing, Journal of Services Marketing, Supply Chain Management, International Marketing Review, Journal of Academy of Marketing Science Review, Journal of Marketing Channels, and Journal of Personal Selling and Sales Management.