There's No Such Thing as B2B in China – David Evans

Published on 2015-04-23

THERE’S NO SUCH THING AS B2B when selling or negotiating in China says David Evans. It’s all about the individual to individual relationship, which involves understanding the hidden needs of all the players and stakeholders.
David Evans, Executive General Manager Marketing at Forico Pty Ltd. David has lived in Asia for over 30 years, working on projects and managing organisations across mainland China, India, Indonesia, Japan, Korea, Singapore, and Taiwan. He has been the Chairman of two Joint Ventures, and speaks both Japanese and Mandarin.