In China, Link your Luxury Brand to History – Andrew McGarry

Published on 2015-06-09

THE NEW CHINESE WEALTHY see luxury goods as a way to show they have made it. But what is ‘luxury’ to a Chinese consumer, and how does a new brand, without a history gain access to this lucrative market? In this ClarkMorgan Insights interview, Andrew McGarry, Managing Director of International Wine Exchange, highlights how he has taken an unknown brand, King’s Harvest, and turned it into a must have item.
International Wine Exchange is a specialist exporter of Australian wines. With considerable experience in Greater China, the company assists international wine importers in finding the right wine to satisfy the needs of their customers and their marketplace.

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