You Don’t Need Resources if You Have Creativity – C.H. Yang

Published on 2015-06-11

YOU DON’T NEED RESOURCES IF YOU HAVE CREATIVITY. So says C.H. Yang, CEO of Publicis in Shanghai and Guangzhou. In this ClarkMorgan Insight, C.H. highlights the efforts of companies like Airbnb and Uber, who have created resources out of thin air, and relates this to the role of a manager in any organisation.
Publicis is a French multinational advertising and public relations company, headquartered in Paris, France. The company is considered one of the ‘Big Four’ within the industry and owns other brands including Saatchi & Saatchi, Leo Burnett Worldwide, Sapient Corporation, Nurun, and ZenithOptimedia, amongst many others.


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