Customer Experience is the Next Battlefield in China – Daniel Dannenmann

Published on 2015-11-30


CHINA IS ENTERING A ‘NEW NORMAL’ in terms of economic growth. This stabalising of GDP growth to a more moderate number value means that the overall market growth is no longer going to ‘raise all ships’. Instead, companies will be forced to fight for their customers’ loyalty, through providing a full customer experience.
So says Daniel Dannenmann, Vice President, Asia, Strategic Accounts & Global Strategy of BARE International. In this ClarkMorgan Insight, Dannenmann highlights the similarities between German of 30 years ago, and China, with respect to understanding that the customer experience is greater than just the actual product or initial service office, but instead is far more holistic.
 


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