Author: David Buckley We are all familiar with the idea of using stories when talking to our clients. But did you know of a technique used by writers and movie directors all over the world called ‘raising the stakes’? This is a very powerful method that you can also use in any story to tell…
Author: David Buckley “Show don’t tell” is a literary term used by the best authors and writers. It is one of the cast-in-stone laws of great writing. Movie directors also use this principle to engage their audiences. Writers and movie directors lose sleep over being told by a critic they are guilty of telling…