Carl White

Carl is passionate about the impact of client experience excellence in professional services, Carl White entered the legal sector with Ashurst in 2002. He co-authored the highly-regarded ‘Customer Experience in Law’ report in 2012 and led the market-leading Australian research in 2015 which was supported by Australiasian Legal Practice Management Association (ALPMA).

Prior to moving to Australia from Britain, Carl was a Training Officer for Muji, and Learning and Development Team Leader at Ashurst, as well as a director of customer experience firm, Potentio.

He holds a Certificate in Training Practice from the Chartered Institute of Professional Development as well as a BA (Hons) from the University of Manchester, and a Diploma from the Royal Academy of Dramatic Art. He is also an Associate Member the Chartered Institute of Personnel and Development.

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Articles by Carl White

Source: William Murphy @ Flickr

Customer Experience Through the Coffee Filter

I AM A SELF-CONFESSED COFFEE ADDICT, partial to boutique coffee shops. This is no problem in Australia, where I now live. They are everywhere – literally everywhere! But back in the UK, there was only one high street coffee shop that I would frequent – Pret. The coffee at Pret is good, but what is outstanding…


Video Insights with Carl White

Is the customer truly at the heart of your business? - Carl White

Is the Customer Truly at the Heart of Your Business? – Carl White

DOES YOUR COMPANY TRULY HAVE THE CUSTOMERS’ interest at the heart of its business, or do your leaders simply pay it lip service? Carl White, Group Brand Director for CXINLAW, highlights how one of his suppliers got customer service seriously wrong – and paid the price of losing business. Carl warns that if a business doesn’t truly…