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Enhancing Your Business Presentation Fundamentals – Public Course
March 16, 2016 - March 17, 2016¥5200
Learn from ClarkMorgan’s Operations Director Patrick McDonald.
Patrick first moved to China in 1998 and joined the ClarkMorgan team in 2004, making him one of ClarkMorgan’s most experienced China-centric trainers. Patrick holds an MBA specialising in International Business and a Project Management Professional (PMP) certification from the Project Management Institute. He studied Industrial Psychology, Cultural Anthropology, and East Asian Studies at Loyola University – Chicago.
Patrick has given presentations for groups ranging in size from two to over 500 people, from new graduates to senior executives in China. The growth of presentations as a means of career development and enhancing persuasion and commitment are one of his main focuses. In recent years, Patrick has publicly presented or was the Master of Ceremonies to international audiences in throughout China.
AUDIENCE Analysis: Learn how to create content that is tailored to your audience’s interest, to ensure retention of information.
Key Message: A presentation is an opportunity to persuade your audience to do something; Increase budget, cut costs, agree to the proposal. Your key message must be personal, action oriented and just as importantly, have a benefit for your audience.
3 Keys to Confidence: Standing up in a meeting, let alone on stage, can be nerve-racking. But there are techniques that can quickly release tension and make the presenter appear more confident.
The 5-Step Introduction: A structured introduction will build further confidence, as well as guide the audience on what they can expect in your presentation.
Common Presentation Structures: There are many different structures to use in a presentation – it depends on timing, audience, and topic. Knowing which one is most suitable can be the difference between an engaged audience, and one that is lost.
Presenting Information in a Persuasive Manner: Your audience members will differ in how they are influenced. Some prefer data, while others prefer anecdotes. Being about to use all six types of persuasive techniques will ensure all your presentations are powerful.
Body Language: Great presenters engage their audience with body language and gestures. They create excitement, while supporting their verbal message with visible cues.
Volume, Tone, Speed & Pauses: A monotone will put the audience to sleep. So too will a lack of variety in volume, speed and pauses. Trainees learn the skill of variation to create engagement.
Making a Strong Conclusion: A great conclusion returns to the key message, and indicates that the presentation has come to a logical end. It also ensures that the audience retains the most important information.
Handling Difficult Questions: At school, we are not taught how to answer difficult questions, and consequently, it’s common for presenters to fumble around this critical section of a presentation. Trainees will learn the 5 techniques to handle difficult questions.
Final Presentation: Trainees now demonstrate that they can present a business presentation using all of the techniques that have been taught. Trainees receive a video of their final presentation.