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Enhancing Your Business Presentation Fundamentals – Public Course

March 14, 2016 - March 15, 2016

In a Presentation What is Your Key Message

Learn from three-time TEDx speaker, Morry Morgan.
Morry Morgan is a three-time TEDx presenter, having presented in 2012, 2013 and 2015, to audiences well over 600 people. He has been training presentation skills for over 10 years in China, and is a regular keynote presenter across China and Asia-Pacific. He has also coached senior directors from Bain & Co., Henkel, Johnson Controls, and Schneider Electric.

Day 1

AUDIENCE Analysis: Learn how to create content that is tailored to your audience’s interest, to ensure retention of information.
Key Message: A presentation is an opportunity to persuade your audience to do something; Increase budget, cut costs, agree to the proposal. Your key message must be personal, action oriented and just as importantly, have a benefit for your audience.
3 Keys to Confidence: Standing up in a meeting, let alone on stage, can be nerve-racking. But there are techniques that can quickly release tension and make the presenter appear more confident.
The 5-Step Introduction: A structured introduction will build further confidence, as well as guide the audience on what they can expect in your presentation.
Common Presentation Structures: There are many different structures to use in a presentation – it depends on timing, audience, and topic. Knowing which one is most suitable can be the difference between an engaged audience, and one that is lost.
Presenting Information in a Persuasive Manner: Your audience members will differ in how they are influenced. Some prefer data, while others prefer anecdotes. Being about to use all six types of persuasive techniques will ensure all your presentations are powerful.

Day 2

Body Language: Great presenters engage their audience with body language and gestures. They create excitement, while supporting their verbal message with visible cues.
Volume, Tone, Speed & Pauses: A monotone will put the audience to sleep. So too will a lack of variety in volume, speed and pauses. Trainees learn the skill of variation to create engagement.
Making a Strong Conclusion: A great conclusion returns to the key message, and indicates that the presentation has come to a logical end. It also ensures that the audience retains the most important information.
Handling Difficult Questions: At school, we are not taught how to answer difficult questions, and consequently, it’s common for presenters to fumble around this critical section of a presentation. Trainees will learn the 5 techniques to handle difficult questions.
Final Presentation: Trainees now demonstrate that they can present a business presentation using all of the techniques that have been taught. Trainees receive a video of their final presentation.


March 14, 2016
March 15, 2016
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The Capital Club
50F Capital Mansion 6 Xin Yuan Nan Road
Beijing, Chao Yang District China


Jasmine Shi
86 10 8446 7487 ext. 811