As a sales professional, do you focus on your product, your business,  and your numbers; or do you focus on your customer’s business, numbers and challenges ?  With the market  becoming more competitive and complex, the consultative sales process will be vital in understanding your customers needs more effectively. This will provide your leads with value and make it all about them, which is a key step in winning businesses.  In ClarkMorgan’s consultative selling training, we help trainees not only change in mindset from normal sales to consultative selling but to equip them with the consultative selling process and skills.